Anyone who has thought to themselves that Mario’s iconic red hat and blue overalls are the pinnacle ofNintendo cosplayand high fashion alike may soon be able to emulate their favorite superstar Italian plumber. The Levi’s Jeans Twitter account posted a teaser this morning for some kind ofSuper Mariocrossover “coming soon.”
To be frank, that “coming soon” is all the account posted alongside a continuously scrolling gif interspersing the Levi’s andSuper Mariologos with a spinning coin. However, as of this writing, it has gathered nearly 5,000 likes and over 200 comments in the time since being posted, with many coming to the same conclusion: Levi’sSuper Mario-branded overalls.
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There’s no telling when Levi’s will let the world know more about its deal with Nintendo, but there are plenty of possible options given the variety ofStar WarsandDisney-themed merchandise that the company has previously made. If theSuper Mariooutfit pieces are anything like thepriceyPokemon-themed Original Stitch shirtsreleased last year, they should at least be worth looking into further.
Wearable merchandise is nothing new in the world of marketing, butvideo game clothing items can be very expensivedepending on the brand. Based on the listing of nine Levi’s items available at shopdisney.com, their pieces could cost anywhere from $30 to $150, which is by no means a terrible range considering most of that stock carries theStar Warsname.
Overalls would certainly be a unique seller for Levi’s, as most companies tend to lean in the direction of flashy casual wear like jackets to promote games likeCyberpunk 2077andFallout 76. Some, like Rockstar Games, are even more ambitions: They announced an entirewestern-themed outfit line based onRed Dead Redemption 2in 2018 with Barking Irons.
Another popular trend in recent months has been merchandise being sold for a cause. In the wake of theAustralian Bushfires, companies like Kojima Productions have released shirtsand such other items meant to raise charitable donations for relief efforts.
It’s unlikely that the Levi’s Jeans andSuper Mariocrossover will be promoting a charitable cause, but fans of Nintendo’s flagship franchise should keep their wallets handy for the official announcement all the same.
