Amouranth, a prominent content creator in the online streaming community, has recently provided valuabl e insights into her lucrative partnership with Kick, a streaming platform aiming to rival the Amazon-owned streaming giantTwitch. While the announcement ofAmouranth’s addition to the Kick platformmade significant industry waves in June 2023, it left one pivotal aspect veiled in secrecy; the precise financial terms of the agreement were not disclosed.
For those unfamiliar with the name, Kaitlyn Siragusa, widelyrecognized as Amouranth, stands as a prominent figure in the world of streaming, commanding an impressive following of 6 million on the leading streaming platform Twitch. Her influence extends well beyond Twitch, with approximately a million followers on YouTube and OnlyFans, underscoring her success across multiple platforms. While Amouranth’s streaming skills are widely recognized, she’s equally celebrated for her sharp business acumen.
Details of Amouranth’s Kick Streaming Arrangement
While Kick was introduced less than a year ago, it strategically sought to expand its audience by signing top content creators from other platforms. In June,Kick made headlines in the streaming world by securing a groundbreaking dealwith one of Twitch’s top streamers, xQc, for a staggering $100 million. Shortly thereafter, the platform announced the signing of Amouranth, although specific details of her contract with Kick were not disclosed. During a recent interview withDexerto, Amouranth was questioned about her Kick streaming contract and its comparison to xQc’s. While she refrained from disclosing exact figures, she stressed that the partnership had significantly boosted her income, essentially “doubling” it.
Notably,Twitchand Kick star Amouranth mentioned that she and xQc both inked deals around the same time through the same agent, with a strikingly similar concept. Furthermore, Amouranth highlighted that the arrangement was lucrative and notably non-exclusive, granting her the freedom to stream on both Kick and Twitch.
Given Amouranth’s revelation of her earnings doubling since entering the Kick contract, it becomes evident that the deal is indeed substantial. While some may find Kick’s strategy of investing heavily in prominent streamers unconventional, it’s becoming increasingly clear that this approach is astute. According to Stream Charts, in the month of August,Amouranth emerged as the most-watched female streameron the Stake-owned streaming platform Kick after accumulating an impressive 434,000 hours of watch time.
Furthermore, Amouranth’s positive rapport with Kick is evident, as she recently commended the platform for its transparency and effective communication, highlighting its proactive approach to seeking creator input and maintaining accessible decision-makers for productive discussions about the platform’s future.
